How to Profit from Design
Being a graduate of National Institute of Design, meant being hard wired to see Design as a journey with a purpose.
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THE FUTURE OF BRANDS IN A WOKE WORLD
Woke A wonderful term originating from a political African-American movement, refers to an awareness and alertness of social injustices. Popularised by social media in the recent times, the term now…
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Design, Communication Trends in the Alcobev Industry
Addressing the elephant in the room – India is a dark market where alcohol brands have had to hide behind surrogates such as music, waters, and sodas for years in order to reach out to the audience.
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The New Real, in Real Estate
The present situation is a perfect storm for the application of creativity. If necessity begets invention, we as designers and other top creative agencies.
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VGC designs brand identity for BITS School of Management, a BITS Pilani initiative
BITS Pilani, an Institution of Eminence recently announced their foray into business education with BITSoM (BITS School of Management), a global business school based in Mumbai.
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A New Crown in the Historic City of Lucknow
Shalimar Logo A New Paradigm of Exquisite Villa Living 3 years after VGC successfully launched Shalimar Group’s first-of-its-kind 220-acre integrated township, it was approached for the launch of the crown…
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What is Design Thinking, and how can it help a brand?
Design Thinking is a management tool that persistently helps evolve, innovate and outpace change to cruise across choppy business scenarios.
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Preeti Vyas: Guest of Honour at Vijaybhoomi University
Looking back at an exciting weekend at Vijaybhoomi University where our founder, Preeti Vyas shared a glimpse into the rapidly evolving world and how it’s the “most exciting as well…
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SOME END-OF-THE-YEAR GYAAN, GRATITUDE AND GOODBYES TO 2022
It was one of the rockiest and scariest times in my long career as a branding Designer. However VGC, which I founded 26 years ago has not just survived but…
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Artificial Intelligence, A Vedanta Perspective
Vedanta, the ancient Indian spiritual thought, has always maintained that “You ARE, therefore, you think”. Fooling around with AI and specifically ChatGPT, I realized that it is actually doing what your mind is supposed to do.
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