A well brewed success story
VGC was commissioned to create the holistic branding experience for TJ’s BrewWorks, a national microbrewery brand, launched in Pune. To bring alive and market the appeal of this microbrewery to its audience, VGC’s strategic design and communication idea leveraged the social aspects of beer drinking. The leading phrase – “What’s brewing?” extends itself into a dynamic identity that brings to life the essence of TJ’s BrewWorks.
Strategic Branding Communication Environment Digital