VGC developed a brand identity for SRF, a multi-sector manufacturing company. The logo unit used two shades of blue that depicted trust and approachability. The typeface was compact and modern, signifying an integrated and progressive company. And the symbol used was the well-known one for infinity lending itself to a variety of positive associations: from indicating the group’s longevity and strength, to depicting the ever-striving and ceaseless nature of its activities on the world stage. These associations were further amplified by the fluidity of the motif, which is one of a non-stop, smooth and flowing nature.