An interim campaign to communicate that change is good
Communicating change is always tricky, it festers questions and doubts, especially in the healthcare industry. After their de-merger with Apollo, SPS Hospitals wanted to communicate that they were in the process of changing their identity but are still the same hospital in terms of facilities and expertise.
VGC helped them communicate this change by celebrating their 10 year legacy. The campaign was called ’10 saalon ka healthy rishta’ and was further supported by a 10 week health camp initiative that focussed on 10 areas of skill & expertise.