Winning the future with Nitesh Estates
In late 2015, Nitesh Estates, one of India’s leading Real Estate developers, roped in Virat Kohli as their brand ambassador. VGC was invited to conceptualize and execute a corporate campaign that announces and celebrates this new collaboration. There were several parallels between the two that could be leveraged and extrapolated into a coporate communication campaign. The line #WinningTheFuture seemed to be the perfect fit for the campaign as both Virat Kohli and Nitesh Estates are on an upward trajectory, knocking down milestones and racking up achievements in a really short span of time.