Making Baby Dreams come true
VGC developed the strategic brand identity for the baby product brand, Baby Dreams by J.L. Morison. We created two mascots, Luv and Khushi, who evolved with the brand’s vast product offering. The mascots were created as key communication tool that held conversations with the child’s mother through the product packaging and other communication devices, since advertising for these products is against government policy.
Strategic Branding Communication Packaging