Celebrating the Hi-life
The objective was to celebrate and support the launch of ITC Hilights, build awareness and create opportunities for the target audience to experience the brand in interesting ways. The entire marketing exercise comprised of sixty-five events, across three cities in four months. We tied up with premium venues frequented by the target audience and put together eclectic events that captured the brand values. VGC also designed innovative 3D invites for each event, thereby creating for the first time in the country, an invitation campaign.