Banking on an effective identity
As IndusInd Bank evolved, it needed a new identity that demonstrated its core values, was customer friendly and stood out amongst other bank brands. The identity also had to depict the traditional values and leadership strengths the brand stood for. The task was to show ‘IndusInd Bank is your key to prosperity’. The visual element of the Zebu bull – a symbol of leadership since ancient times – provided the ideal platform to explore different creative renditions, without straying away from the core identity. The colors of blue, red and yellow highlighted the trust, friendship and warmth synonymous with the brand.