Branding without boundaries
VGC designed the entire brand identity for the Indian Cricket League (ICL). The brand logo features a red cricket ball. It has ‘ICL’ written around it in a steel coloured font. We also created the individual team identities for the League’s teams. These were the Kolkata Tigers, Hyderabad Heroes, Delhi Jets, Chandigarh Lions, Mumbai Champs and Chennai Superstars. The elements designed by us, underscored ICL’s brand proposition of being the destination where cricketers are valued and nurtured. The elements portrayed the League as the best launch pad for potential cricketers of India.