A brand of legacy, reinvented
VGC crafted an all new strategy and brand mark to signal the structural change Hiranandani Group was going through. A comprehensive and concise Brand Architecture has been developed for the mother brand and its properties to bring the brand to life – creating a Brand of impeccable legacy and stature. In order to create and communicate the brands’ larger-than-life presence, VGC rolled out a cohesive campaign across both traditional and digital communication touch points.
Strategic Branding. Design Communication Interactive