We took the Art of Chilling Online to effectively engage the fickle minded youth, create innovative segments that had the capability of going viral and also established a significant presence for the brand in the digital space. This got the brand immediate results. The social media activation saw a huge surge in online brand mentions and interactions. In a duration of just 4 months, the brand's Facebook page saw over 1,00,000 new fans with an average of 42,500 people posting mentions of the brand every month. Foster's also made its way into the list of the 30 most influential Indian brands on Twitter. Through the social media engagement and communication, the Foster's website clocked in over 1,00,000 visitors in just two months.