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foster's > Branding & Communication View Detailed Case Study
  • Art of Chilling

    VGC helped Foster’s change the definition of their brand positioning; ‘Art of Chilling’ in order to appeal to its Indian audience. To further localise the meaning of ‘Art of Chilling’ we created 18 Chillheads that helped us showcase the different ways in which Indians chill. This positioning coupled with the Chillheads, flowed into the brand communication and social media which were well received and brought in positive results.

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