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DNA
  • DNA

    DNA needed to convey their core values along with the spirit, energy, passion and verve that are at the heart of the newspaper. We created their logo using ochre and deep purple panels, depicting their energy and passion. The masthead stands out bold and prominent at newspaper stands and has a high recall value. Since its launch, the colour panel has been effectively extended across various communication media.

    Project Scope:
    Strategic Branding Editorial Design

 
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