Going beyond the horizon
Discovery Travel & Living is a lifestyle channel. Our task was to build a ‘Discovery Travel & Living’ brand perception that is unique and sets a standard that is unparalleled in the television genre. Discovery proposed to launch the channel first in India and then the rest of the world. Starting with print advertisements, we developed an interesting and fun approach to introduce the audience to various shows on the channel. We also developed appealing direct marketing tools that helped gain the attention of audiences and launch the channel to the masses. Using this 360 degree approach, we communicated the essence of the channel.