VGC has branded & developed communication strategies for Nitesh Estates projects across hospitality, corporate, retail and residential real estate. Right from developing the strategic positioning to designing brochures, ads and conceptualising activations, VGC played an integral part in bringing these brands alive.
VGC has partnered Aditya Birla Group over two decades to build an iconic brand. The journey has been powered by the vision of the Chairman, Mr. Kumar Mangalam Birla whose deep commitment towards creating a brand of immense worth based on solid foundations of impeccable values, has seen the Group journey across many a milestone to emerge as a multinational power-brand of statesman stature, in the matter of just two decades.
To bring alive and market the appeal of this microbrewery to its audience, VGC created a holistic strategic brand experience that leveraged the social aspects of beer drinking. The leading phrase – “What’s brewing?” brings to life the essence of TJ’s BrewWorks.
VGC localised the expression of chilling for Indian audiences. Doing away with surf and sea scenarios, we redefined chilling as a highly individual activity, meaning different things to different people.
VGC crafted an all new strategy and brand mark to signal the structural change Hiranandani Group was going through. The comprehensive and concise Brand Architecture brings the brand to life – creating a Brand of impeccable legacy and stature.