VGC
   
   
BBC
  • Positioning the global giants

    VGC was assigned to position and develop integrated communication solutions for the BBC World News. Being a brand of international repute, we chose to add local appeal to the channel through ‘Global news, local impact’: A positioning idea that clearly communicates a connected world. We extended this to television commercials, print media, innovative direct marketing tools, e-mailers, and web-banners to create a buzz around the channel and launch its new shows and special events. The entire campaign won the channel a sizeable viewership, along with an increased revenue and brand equity through a surge in advertising on the channel.

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    Project Scope:
    Communication Interactive Digital

 
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