Communication |Brand launch Campaign
The new Aditya Birla Group logo was launched with a campaign that was conceptualised by VGC. The campaign was executed in print, digital and on television. All major newspapers in India published a print ad announcing the new change on the day that the launch was announced. The television commercial spoke about the group and its journey towards crossing new milestones, culminating with the logo reveal. The commercial recently received more than 3.1 million views on Youtube.