2016 - A Brand New Story
The Group’s radical shift from being architects of a global India to a powerhouse across the globe & various sectors has now led to helping us build an understanding of how ABG is a big part of all our lives at every step. As brand custodians of the Aditya Birla Group, VGC drove the transformation for the Group with a new refreshed identity that presents a new mark, for new milestones.
Derived from the logo itself, the brand language is a vibrant, instant connect to the look and feel of the logomark and the values that it stand for. The Brand language was extended across various touchpoints and collaterals.